![]() ![]() In kindergarten, we learned shapes through play before we learned about letters, so it’s only natural to feel acquainted and drawn to something we’re used to. They are so familiar to us because we started seeing and drawing them since we were kids. Circles, squares, triangles, pentagons, hexagons, or octagons are instantly recognizable. Probably the most commonly used, the geometric shapes come first to our minds. There are three main shapes you can use in your designs: 1. Sometimes the best way to create a compelling design means reducing it to its most basic shapes. Otherwise, they work as an accessory, for various visual marketing materials such as presentations, infographics, or social media visuals.īut what’s the best shape you can use to send the right message? 3 Types of Shapes in Design They can work as a standalone design if you need to send a direct message. Most of the shapes rely on cultural conventions or nature silhouettes, which makes them familiar to us. By adding a third dimension to them, you can create forms, which is a different element altogether. In graphic design, shapes are two-dimensional figures in a layout with clear delimitations at the edges. In this article, we’re going to talk about the psychology behind geometric shapes, how all the objects surrounding us can be associated with basic shapes, what are the main shape meanings, and how you can use them to influence your visual marketing strategy. This means that you can use them to create graphic design materials that evoke particular emotions.Ī powerful communication strategy is all about pairing the right message with a great design to achieve the desired results. What’s interesting about shapes is that they can make us feel a certain way. Sharp shapes are lively and youthful and are seen as more masculine.Our everyday life means constantly interacting with different objects, which resemble various shapes, from basic to abstract ones. They are seen as more feminine than sharp shapes which offer energy, violence and, anger. Overall curved shapes offer rhythm and movement, happiness, pleasure and generosity. We’ll confine ourselves to a discussion of some basic geometric shapes here and discuss their meanings. ![]() Often the meaning behind shapes is cultural (a red octagon as a stop sign), particularly as shapes are combined. The Meaning of Shapes There are truly an endless variety of shapes and combination of shapes, each communicating its own meaning and message. Think of some of the icons you see in the software you use daily. Some abstract shapes have near universal recognition. Icons are abstract shapes to represent ideas and concepts. Typographic glyphs are abstract shapes to represent letters. A stick figure is an abstract shape depicting a person. They are stylized or simplified versions of organic shapes. Organic shapes add interest and reinforce themes.Ībstract shapes Abstract shapes have a recognizable form, but are not real. They are free form and asymmetrical and convey feelings of spontaneity. On a web page organic shapes are generally created through the use of illustration and photography. While they can be man-made (ink blobs), they are more typically representative of shapes found in nature such as a leaves, rocks, and clouds. ![]()
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